Reversible VICEVERSA From Fratello Heading To Retailers On Monday

Announced here ahead of last year’s Premium Cigar Association industry trade show in Las Vegas – and provided to attendees of that event as an exclusive – the VICEVERSA from Fratello Cigars just days away from hitting some of your favorite shelves. Fratello’s Owner Omar de Frias stated in the original June 2022 press release that “this project is easily one of the most challenging projects I have had the pleasure to work on. We blended a cigar and tripled capped both ends. The consumer decides if they want to start their smoking experience Mild and Creamy or Strong and spicy.”

Crafted at the Dominican Republic’s oldest cigar factory, La Aurora, the VICEVERSA’s limited production run of just 2,000 boxes of 12 will begin shipping to retailers starting early next week. The VICEVERSA is covered in a Habano Ecuador HVA Wrapper, features Indonesian binder, and uses filler tobacco from Esteli, Condega, and Pennsylvania, A portion of the proceeds from each $15.00 MSRP cigar sold has been pledged to the PCA.