Zaya Younan, billionaire and CEO of El Septimo Cigars, believes everyone, regardless of financial status, should be able to try an El Septimo at least once. With that in mind, El Septimo has partnered with the Privada Cigar Club’s Limited Cigar Association to create a one-time opportunity to purchase the El Septimo Zaya Nueva Reserva at half of its $28.00 MSRP.
Zaya explains that “the tobaccos used in this cigar were aged 7 years before being assembled at our high-altitude mountainous factory & plantation in Costa Rica. The wrapper is from Costa Rica and the binder and fillers are from the Dominican Republic and Nicaragua. This cigar has 3 fillers and is full of structure and taste.”
The 5 x 54 cigar will initially be available at Limited Cigar Association retailers beginning on Friday, October 7th. The cigar will be available for $14.00 for the first 72 hours of the release, until 12:00am local-time Monday, October 10th. Beginning on the Monday following the release, the price will return to the $28.00 MSRP at LCA retail shops, and will not return to the half-off sale price during any future appearances of the cigar.
Younan Company is a global luxury brand with over $3.2 billion in assets under management through its subsidiaries El Septimo Geneva SA, Younan Properties and La Maison Younan. Throughout Younan’s long history – the namesake and CEO of the company shares with us – they’ve developed luxury products and services around the globe with the belief that everyone should be able to afford them.
That luxury products can be enjoyed without being rich has been the cornerstone of Younan’s corporate mission over the last decade. With this in mind, Zaya points to Younan Company’s cigars, hotels, golf courses, spirits, and lifestyle products – all considered among the best in the world – designed and made to be inviting and to be enjoyed rather than to exclude.
“This has been our mission at Younan Company. This is why we partnered with Privada Cigar Club to launch a new cigar in the Zaya Collection named Zaya Nueva Reserva as a special opportunity to Privada Cigar Club members to enjoy one of the world’s finest ultra-premium aged cigars at a very affordable price. Privada Cigar Club represents the next generation of cigar smokers. Not all enthusiasts can afford to smoke an El Septimo every day; this is their chance,” shared Zaya Younan.
Known for curating, collaborating and creating rare, exclusive, and aged cigars, Privada Cigar Club is saving a portion of the cigar’s production following the initial release and will further age them for an additional 10 years. For the next decade, these cigars will rest in cedar cases stored in coolers humidified by Boveda. Periodically, Privada Cigar Club will release small quantities so that consumers can experience some of the finest tobacco in the world and see how, when professionally aged, it continues to develop over the course of its lifetime.
“It is a pleasure for us to be working so closely with El Septimo of Geneva. In the short time they have been in the US, they have built an undisputable reputation for quality and consistency in their cigars, which are some of the finest you can find anywhere in the world. Regarding this collaboration, this is the one area where I know more than 90% than the other brands out there: post-production, long-term aging of cigars. Providing our members with aged cigars has been part of our DNA from the very beginning. It became clear at some point that we were going to need to start aging cigars ourselves, and at that moment, I began focusing heavily on becoming an expert at the process. No other company of our scale ages cigars using the exact methods we do, and we continue to refine our expertise in aging cigars long-term while exploring any opportunity to learn more about the aging of tobacco. This collaboration with El Septimo further serves our goal of keeping the experience of aged cigars at the forefront of the service we offer our consumers,” said Brian Desind, Owner of Privada Cigar Club.