You Can Design The Next Seiko 5 Sport!

For over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, performance and value that have endeared it to lovers of mechanical watches worldwide.

2023 marks the collection’s 55th anniversary, and today, the Show Your Love For SEIKO 5 SPORTS campaign will begin to celebrate this landmark! Create your own or watch other fans create their virtual, customized watch by combining various Seiko 5 Sports watch parts via an interactive web app.

Next year, a selection of original, fan-made designs that receive numerous votes of “Love!” will be commercialized and available for purchase! Your design may open the door to a new history for Seiko 5 Sports. The vote for your favorite customized watches will be held from June 1st to July 25th, 2022.