The Daily Wire, a prominent right-wing media outlet, has expanded into the luxury goods market with its own cigar brand: Mayflower Cigars. This new venture is being led by Michael Knowles, the host of The Michael Knowles Show on The Daily Wire. These cigars are crafted by Oliva, a renowned manufacturer, and are available for direct purchase through the website mayflowercigars.com. Brandshopper, the parent company of Cigarpage, is responsible for the logistics.
Mayflower Cigars offers two unique blends named Dawn and Dusk.
The Dawn blend features an Ecuadorian Connecticut-seed wrapper, a Cameroon binder, and Nicaraguan fillers. It is available in three sizes: Robusto (5 x 50) priced at $12 per cigar or $180 for a box of 15, Toro (6 x 54) at $13 per cigar or $195 for a box, and Churchill (7 x 48) at $15 per cigar or $225 for a box.
The Dusk blend, on the other hand, showcases an Ecuadorian habano wrapper, a Sumatran binder, and also Nicaraguan fillers. It comes in Robusto (5 1/2 x 50) at $13 per cigar or $195 for a box, Toro (6 1/2 x 52) at $14 per cigar or $210 for a box, and Gordo (6 x 60) at $16 per cigar or $240 for a box.
Michael Knowles expressed his longstanding passion for cigars on the company’s website, noting his preference for cigars over other tobacco products and his appreciation for the culture and ritual surrounding cigar smoking. He revealed that the name “Mayflower Cigars” was inspired by his ancestral connection to the historic ship, as four of his ancestors were passengers.
Apart from Mayflower Cigars, The Daily Wire has also introduced other consumer products like Jeremy’s Razors and Jeremy’s Chocolate. These products are marketed as alternatives to brands like Harry’s Razors and Hershey, which are led by what The Daily Wire terms “woke CEOs.” However, unlike these products, Mayflower Cigars is not positioned as a response to any specific cigar brand.