Ed Treviño Named New Sales Director of Luciano Cigars

Ed Treviño has been selling cigars for nearly 30 years and in that time has developed strong relationships with people in every part of the industry including customers, colleagues and suppliers. Treviño spent almost 14 years with General Cigar and most recently worked as a Regional Sales Manager with Crowned Heads for just shy of 2.5 years. At Crowned Heads, Treviño’s territory included Arizona, California, Colorado, New Mexico, Nevada, Oregon and Wyoming. 

With experience ranging from family owned and operated boutique operations to one of the largest portfolios of brands in the industry, Ed seems uniquely positioned to help guide Luciano through its next phase of growth. Co-Founder and President, Luciano Meirelles, said of the news that “we are so proud to announce Ed Treviño has joined our team. Ed is a remarkable leader, whose character and humility always stand as a foundation for his leadership. It’s a gift to have him – I have no doubt about it!” Meirelles also shares that “Treviño’s priorities are people, character, and growth, so he is a great representative of the values shared by all who work at Luciano Cigars.” 

Co-Founder Tiago Splitter, Former NBA player and current Player Development Coach for the Brooklyn Nets, says “we are so excited and thankful to have Ed come on board as our Director of Sales. To see how our values, grit, and commitment to this industry align has been truly inspiring.”

Retailers who currently carry Luciano the Dreamer, Fiat Lux, Maria Lucia, MXS and Mas Igneus will be contacted by Treviño and the team throughout the next month ahead of them taking over US distribution on the 1st of November.