In honor of National Tequila Day, Hornitos® Tequila has teamed up with street artist and muralist, MADSTEEZ, to transport the agave fields of Mexico to New York City in a tequila-themed immersive art experience titled “Visions of Agave”.
Inspired by his time spent in Jalisco, MADSTEEZ – a disrupter in the art world – collaborated with Hornitos to create “Visions of Agave” as a way of capturing the bold vibrancy and rich heritage of the Tequila region in Mexico. Designed in his own unique vision, Madsteez looked to encapsulate the magical essence of the agave fields and circulate an attainable, unforgettable exhibit for those unable to visit the fields in person.
“Walking into the vibrant agave fields at both sunrise and sunset, I was immediately inspired by the Jimadores and their craft of harvesting the agave plants — an artform that has been passed down over many generations,” said MADSTEEZ. “With “Visions of Agave,” I wanted to recreate this beautiful scene in my own image and color palette and allow others to be able to “see” the landscape and experience the agave fields firsthand while still in the heart of Manhattan.” Far from the artist’s NY debut, he’s even had his work featured on Time Square’s big screens. One thing’s for sure, his pieces stand out and almost demand to be absorbed completely – such as this mural for Compton Avenue Elementary in California:
For one day only on Thursday, July 21, consumers are invited to visit Studio 525 in Manhattan’s Chelsea neighborhood where they will be visually transported to Tequila, Mexico. Guests in attendance will learn about the people and elements that must all work in harmony to create the spirit that bears the name of its region. Tequila fans will also have the opportunity to taste test custom cocktails and enter onsite for the chance to win a trip to Mexico to experience the agave fields and birthplace of Hornitos firsthand. To attend, RSVP to the invitation-only event . Must be 21 or older to attend. Studio 525 is an event space that has been transformed for brand launches, gallery exhibits and all manner of special event. Most recently, the space was used to help introduce Annie Leibovitz first fashion photography publication, “Wonderland.”
“As a pioneering brand in the tequila space, we’re celebrating the holiday by paying homage to the place where it all begins,” said Jessica Hochberg, Global Brand Director of Hornitos. “Hornitos was founded with a boundary-pushing spirit that drives our commitment to the craft of tequila and our mission of championing others who go beyond the limits in their own industries. MADSTEEZ’s passion and vision makes him the perfect fit to bring this celebration of tequila and creativity to life.”
Fans 21 years of age or older that live outside of the New York area can also enter digitally for the chance to win a trip to Mexico.2 Both onsite and nationwide winners will receive a three-day, two-night trip for them and one guest (must be 21 years or older) to Tequila, Mexico where they will experience a private tour of the agave fields. National online sweeps to open on Thursday, July 14 and close on National Tequila Day, Sunday, July 24. Winners to be selected and announced the week of July 25. To enter and see full rules and regulations, please visit the entry page and enter the keyword TEQUILADAY for your chance to win.