PRESS RELEASE
League of Fat Bastards Unveils New Serie O Cigar Line
November 2024 – After the resounding success of its debut Serie L earlier this year, League of Fat Bastards (LOFB), known for donating 40% of its profits to men’s mental health initiatives, proudly announces the launch of its second line—the Serie O. The Serie O is produced in Estelí by the acclaimed Fábrica de Tabacos Joya de Nicaragua, S.A., and this time, LOFB founder Adam Levine took a more hands-on approach.
Levine spent several weeks in Nicaragua, working closely with the Joya de Nicaragua team to perfect the blend, marking a significant shift from the development of the Serie L, which was created remotely due to the travel restrictions imposed by the COVID-19 pandemic. Levine’s commitment to being personally involved in future LOFB blends signals his dedication to crafting high-quality cigars with purpose.
Levine describes the Serie O as “a cigar tailored for the seasoned smoker who appreciates a full-bodied experience.” While the Serie L was designed as a versatile blend suitable for a wide range of cigar enthusiasts, the Serie O offers a bolder, more complex profile, perfect for those seeking a more intense smoke. The blend features a Mexican San Andrés wrapper, known for its subtle sweetness, which perfectly balances the robust nature of this Nicaraguan-style cigar.
The Serie O’s flavor profile opens with bright notes of cocoa and cherry, paired with a deep, earthy richness. A heightened spice profile adds a satisfying tingle, showcasing the craftsmanship behind this expertly blended cigar.
Country of Origin: Nicaragua
Wrapper: Mexican San Andrés Negro Oscuro
Binder: Dominican Republic
Filler: Seco Condega (Nicaragua), Viso Jalapa (Nicaragua), Ligero Condega (Nicaragua)
The Serie O will be available in five vitolas, each packed in boxes of 13 and at a new price
point, aligned to consumer and retailer preferences.
The vitolas and pricing are as follows:
● Corona (5½ x 46) – MSRP $11.50
● Robusto (5 x 50) – MSRP $12.50
● Giggly Piggly (4 x 60 Pigtail) – MSRP $10
● Toro (6 x 54) – MSRP $13.50
● 6×60 Box Pressed (6 x 60) – MSRP $13.75
The Serie O will officially launch on November 8th at the Underground Cigar Shop & Lounge in Forth Worth, Texas. This consumer-focused event celebrates LOFB’s impressive
expansion into the Texas market. Following the launch, the Serie O is expected to arrive at retailers and international partners by mid-November, further broadening LOFB’s portfolio and advancing its mission to support men’s mental health causes through its 40% GiveBack Promise.
Giggly Piggly: A Cigar with a Special Purpose
A standout in the Serie O line is the Giggly Piggly—a playful yet impactful nod to the derogatory term often used for law enforcement officers. This size holds special meaning for LOFB founder Adam Levine, who is committed to supporting first responders. “First responders operate in incredibly high-pressure situations, risking their lives every day for the safety of their communities,” says Levine.
Forty percent of the profits from the sale of the Giggly Piggly will be donated specifically to mental health causes for first responders. For all other vitolas, we continue to donate 40% to men’s mental health initiatives in general. “First responders are there for us when we need them, and we should be there for them when they need support. The name is meant to embrace a sense of ownership—laugh off the slurs and recognize the importance of the vital work first responders do in our society.”
More About League of Fat Bastards Cigars and Boulder Crest Foundation
League of Fat Bastards Cigars is dedicated to crafting high-quality cigars and making a positive impact. It donates 40% of its net profits to supporting men’s mental health. With a focus on creating exceptional products, the company strives to enhance lives through its premium offerings and philanthropic efforts. To find out more about LOFB cigars, please visit www.lofbcigars.com.
Boulder Crest Foundation is a non-profit organization committed to helping individuals and families facing mental health challenges. Through innovative programs and comprehensive support, Boulder Crest aims to foster resilience, personal growth, and a renewed sense of purpose for those who served and protected our communities.