PRESS RELEASE
October 24, 2024-Miami, FL
October has become quite the popular month for cigar makers, with numerous brands throwing their hats in the ring to debut Halloween and death-themed blends to the market. Drew Estate most lately has jumped on this trend with their newest launch from Deadwood Tobacco Co just in time for this years autumn festivities, the Sweet Jane Limited Edition “Día de los Muertos”.
According to Drew Estate: Wrapped in a lush, deep Maduro leaf, the Día de los Muertos cigar is an ultra-premium smoke that delivers the full-bodied richness and captivating aroma that Deadwood fans have come to expect. While the precise blend of binder and filler tobaccos remains undisclosed, the Maduro wrapper promises a smooth, opulent experience that will resonate with aficionados, whether an occasional or seasoned cigar smoker.
From Wynwood, Jonathan Drew, Founder and President of Drew Estate says, “My hope is that as people smoke the Día de los Muertos they reflect back on loved ones lost, loved ones who find them in the smoke, and loved ones who remain in our daily rituals, always in our hearts. Yes, I love that.”
The Día de los Muertos cigar will be offered in a 20-count box with a suggested retail price of $240. This year’s limited edition comes dressed in a striking, orange band and packaging reminiscent of the marigold – a flower with vibrant hues and a bewitching fragrance traditionally used to guide the spirits of loved ones back home during the Day of the Dead. The marigold-inspired design connects the celebratory spirit of the holiday with the cigar’s rich profile, making this release a truly memorable part of any celebration or collection.
“We’re beyond excited to bring back our Día de los Muertos limited edition,” said Vaughn Boyd, founder and former owner of Deadwood Tobacco Co. This cigar is not just about the rich smoking profile – it’s about honoring tradition and adding a touch of Sweet Jane’s signature charm to an age-old celebration.”
The Deadwood Tobacco Co. Sweet Jane Día de los Muertos release is designed for the legions of Deadwood lovers who appreciate the brand’s bold, rebellious character, while still savoring the unique taste profile each limited edition cigar brings. This release continues the tradition of capturing the essence of Deadwood’s distinct style, blending the mystery of its undisclosed tobaccos with a presentation that’s as striking as it is symbolic.
Drew Estate’s iconic “Yummy Vixens”—Sweet Jane, Fat Bottom Betty, Crazy Alice, Leather Rose and Baby Jane—have garnered a dedicated following for their sweet and exotic blends, and the Día de los Muertos edition is no exception.
Deadwood Tobacco Co. Sweet Jane Día Del Los Muertos will start shipping to retail locations in late September.