PRESS RELEASE
October 7, 2024- J.C. Newman Cigar Co. introduces The Troublemaker, a new size to its top-selling Diamond Crown Julius Caeser brand of luxury cigars. The Troublemaker is a 5.75” x 52 soft perfecto. It is packed in leather boxes of 20 cigars with a suggested retail price of $17 per cigar. Like all Diamond Crown cigars, The Troublemaker is handcrafted by the Fuente Family for the Newman Family at Tabacalera A. Fuente in the Dominican Republic.
“One of my longtime mentors is Rich Dolak, the vice president of operations at both J.C. Newman and Arturo Fuente,” said fourth-generation owner Drew Newman. “Since I was a teenager, I’ve sat in Rich’s office and listened to him teach me about the cigar business. Above Rich’s desk hangs a vintage poster with a unique cigar shape. Three years ago, I asked him, ‘Why can’t we roll a cigar like that?’”
“We call it ‘The Troublemaker’ because it was very difficult to make,” said Newman. “Rich used a knife to shape a dowel to match the cigar shown in the poster above his desk. We then used that hand-carved dowel to create custom cigar molds for this special size.”
The first boxes of The Troublemaker shipped today to the 36 Diamond Crown Cigar Lounges across the country. The Troublemaker will be exclusive to the Diamond Crown Cigar Lounges until it becomes available nationwide early next year.
“Because this cigar was such a pain to create, the factory has another name for it,” said Newman. “As that name is not appropriate to print, its officially called ‘The Troublemaker.’”
